horroroftruant:

Elvira: Mistress of the Dark (Ten Images)

In the late spring of 1981, six years after the death of Larry Vincent, who starred as host Sinister Seymour of a local Los Angeles weekend horror show called Fright Night, show producers began the task of bringing the show back.

The producers decided to use a female host. They asked 1950s horror hostess Maila Nurmi to revive The Vampira Show. Nurmi worked on the project for a short time, but eventually quit when the producers would not hire Lola Falana to play Vampira. The station sent out a casting call, and Peterson auditioned and won the role. Producers left it up to her to create the role’s image. She and her best friend, Robert Redding, came up with the sexy punk/vampire look after producers rejected her original idea to look like Sharon Tate in The Fearless Vampire Killers.

Peterson’s Elvira character rapidly gained notoriety with her tight-fitting, low-cut, cleavage-displaying black gown. Adopting the flippant tone of a California “Valley girl”, she brought a satirical, sarcastic edge to her commentary. She reveled in dropping risqué double entendres and making frequent jokes about her cleavage. In an AOL Entertainment News interview, Peterson said, “I figured out that Elvira is me when I was a teenager. She’s a spastic girl. I just say what I feel and people seem to enjoy it.” Her campy humor, sex appeal, and good-natured self-mockery made her popular with late-night movie viewers and her popularity soared.

The Elvira character soon evolved from an obscure cult figure to a lucrative brand. She was associated with many products through the 1980s and 1990s including Halloween costumes, comic books, action figures, trading cards, pinball machines, Halloween decor, model kits, calendars, perfume and dolls. She has appeared on the cover of Femme Fatales magazine five times. Her popularity reached its zenith with the release of the feature film Elvira, Mistress of the Dark, co-written by Peterson and released in 1988.